REPORT: Black Friday Was a Huge Day for Ecommerce Providers on Facebook

by David Cohen
Cyber Friday? E-commerce providers using software from Nanigans, a Facebook Strategic Preferred Marketing Developer, saw strong sales on Black Friday, as well as on Thanksgiving day. Nanigans found that desktop click-through rates were up 36 percent on Black Friday compared with earlier in the week, and peak CTRs were up 66 percent on Thanksgiving versus Monday of that week.Read the full article