Scales Tip: Over Half Of Search Spend Will Go To Mobile In 2015

by Ginny Marvin
Just over half (50.1 percent) of spending on paid search ads and SEO efforts will go to mobile starting next year, according to research firm, eMarketer. The scales will continue to tip quickly in mobile’s favor in the coming years, with 76.7 percent of US search spend going to mobile by 2018. Last year, eMarketer estimates that less than a quarter (24.Read the full article