Big Data: No longer a big buzzword

by Erin Hogg
This week in the MarketingSherpa Book Giveaway, we’re giving out five free copies of The Big Data-Driven Business: How to use big data to win customers, beat competitors and boost profits. In this MarketingSherpaBlog post, we interviewed one of the co-authors, Russell Glass, for his insights on leveraging big data and what’s on the horizon for this much-discussed topic.Read the full article