How Cabela’s Uses Social to Turn Customers Into Friends

by Jay Baer
Ownership and Passion Adam Buchanan is the Social Media Manager of Cabela’s, an outdoor sporting goods retailer with over 65 stores. The stores are the IKEA of outdoor retail; they are a destination in an of themselves. You can eat at the cafe and stay all day. You can attend a special event. You can bring your kids or you can talk with an expert about your hardcore area of interest.Read the full article

Cabela's Secret Outfitter: The Spirit of Christmas

At Cabela’s, we’re thankful for our customers each and every year. Our Chief Executive Officer, Tommy Millner, made the Christmas season merry and bright for a few, special customers by being a “Secret Outfitter.” Tommy posed as a new outfitter in training at our Cabela’s store and then escorted customers to check out at a secret register. At the end of the transactions, Tommy surprised customers by paying for all of the outdoor gear in their carts. But, the Christmas surprise didn’t stop there. The customers also received awesome gear from our friends at The North Face, Kelty and GoPro. This Christmas Season, we invite you to pay it forward to someone with holiday cheer and kindness! Big or small, we can all make a difference this Christmas season. From our family to yours, Merry Christmas!