How to Master Social Listening: Lessons from IKEA

by Harriet Cummings
This guest post comes from Marcus Beard at Brandwatch. Read on for a case study on the company's work with IKEA. The best solutions to company-wide issues are unavoidable and impossible to ignore. With the ability to break down a bedside table into three slot-together pieces, IKEA appear to possess the engineering prestige usually reserved for NASA and CERN.Read the full article