#TBT Miss Pears Competition

by Karen Amundson
This week for Throwback Thursday, Boost Media uncovers 3 new digital marketing insights from the historical Miss Pears competition. Pears Soap was key to shaping modern marketing and advertising techniques. Back in 1959, they launched the Miss Pears competition: An annual beauty pageant in which young girls competed to be featured on the soap’s packaging for a year.Read the full article