Building A Brand From Inside The NFL: 5 Questions With Indianapolis Colts Head Of Marketing

by Amy Gesenhues
There is no shortage of Super Bowl advertising coverage this week, but we wanted to find out what it’s like to manage a brand from inside the marketing powerhouse that is the NFL. “As marketers, the Super Bowl is not just about the game itself, it’s about the opportunities we have to expand our reach and build our brand well beyond just our avid fan base,” says Stephanie Pem ...Read the full article