Brands Ignoring Local Search Are ‘Kicking Away’ the Opportunity Google Is Giving Them

Last summer, Google released a significant change to its local search algorithm that aimed to improve the accuracy of location parameters in a search result. In the months since, the update, later dubbed Pigeon, appears to have shifted the balance of power in its results to favor larger-scale, branded search terms. The algorithm update comes at a complex moment in the local search industry.Read the full article