What Do Top E-Commerce Companies Have in Common? (Hint: It’s NOT a High Conversion Rate)

Every e-commerce marketer wants to be able to determine how many dollars they are getting back for every $1 dollar they put into a marketing channel or campaign. This is why the foundation of every successful digital marketing strategy is built upon an accurate understanding of Return On Investment (ROI). This is so important that it’s Lesson #1 of the WordStream PPC Guide for Beginners.Read the full article