3 Myths That Block Mobile Marketing Success

In the last few years, mobile has evolved into a global force of nature. According to a report prepared by Mary Meeker of venture capital firm Kleiner Perkins Caufield & Byers, mobile device shipments are dramatically outpacing desktops and televisions by four to five times. A study from Cisco points out a similar trend — that in 2014, average smartphone usage grew by 45 percent.Read the full article