Can Sponsored Content Solve Publishers’ Financial Woes?

by Joe Lazauskas
Published 2 days ago 171 Some in the media industry still view native advertising as the shapeshifting beast that will bring the downfall of journalism as we know it. But at The Daily Beast—where sponsored content now brings in the vast majority of the publisher’s revenue—the perspective is far sunnier. “We have gone all in,” said Mike Dyer, The Daily Beast’s chief strategy officer.Read the full article