Faceboocalypse: Report Proves Flaws in Facebook Reach and Shares

by Jon Loomer
Social media tracking startup NewsWhip recently caused a stir with a post titled The ‘Faceboocalypse': Publishers See Drop In Facebook Shares. The chaos that resulted — and hushed correction — highlights how the digital marketing industry remains irrationally obsessed with severely flawed metrics. This post isn’t meant to pick on NewsWhip. They do good work and offer a helpful product.Read the full article