How to increase conversions for your opt-in web form

by Ellen Finkelstein
At a recent webinar, an attendee asked me how to increase conversions for his opt-in web form. Your conversion rate is very important because it will significantly impact the size of your list–your subscribers. And that will affect your bottom line — your sales. Your conversion rate applies not only to the web form that is usually on the right side of almost every page of your ...Read the full article