Telling the truth with charts

by Seth Godin
A chart tells a story. Explain what's happening in a way that's understood, in a useful, clear presentation that's true. But too many charts fail at this simple but difficult task. Consider this chart of the frightening decline in reading among Americans: It's a mess. It buries the story. It's confusing. First, there's too much data. The 1990 Gallup poll tells us nothing.Read the full article