The Key to Encouraging Direct Bookings: Establish Value

by Melody Ciria
As online travel agencies continue to use their large marketing budgets to dominate the Google real estate, hotels will need to use a more creative marketing strategy to better connect with guests and encourage more direct bookings. Relying on OTAs, like Expedia and Priceline, to sell your rooms will not maximize your inventory nor will it generate a greater ROI than encouraging direct bookings.Read the full article