Agency view: The (few) publishers that get mobile ads right

by Lucia Moses
Many publishers have passed the tipping point on mobile, with more of their digital audience now coming to them on smartphones and tablets than desktop. But mobile ads are still fraught with pricing and user-experience problems, of both the publishers’ and agencies’ making. The supply of inventory has far outstripped demand, resulting in cheap ads — and because they’re so cheap ...Read the full article