Is Ari Gold’s New Book the Greatest Piece of Content Marketing Ever?

by Joe Lazauskas
To hype the release of the Entourage movie, Jeremy Piven has penned a book in character as Ari Gold, and if you’re wondering why that’s such a genius move, well, just look at the completely hyperbolic headline of this article. The book is meant to get fans of the vapid, bro-down show excited for the June 3 theatrical return, and bro, bro, BRO—it’s freaking working.Read the full article