Stand Out or Don’t Bother: Sally Hogshead on Harnessing Your Fascination Advantage

Why is Jägermeister the bestselling liquor brand that no one likes? Because it’s toxic taste is what sets it apart from all the other liquor choices behind the bar. The worst it tastes, the more people talk about it. That creates a unique experience that people seek out. This illustrates what Sally Hogshead suggested in her opening keynote at Authority Rainmaker – different ...Read the full article