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adage.com - 14 readers, 197 Tweets - Facebook's relaunch of Atlas, an ad serving and measurement company it acquired last year, opens up big opportunities for marketers, writes Don Mathis.
adage.com - 8 readers, 689 Tweets - In January Facebook will begin cutting the organic reach of brands' page posts deemed too promotional.
adage.com - 9 readers, 322 Tweets - Facebook is going to tell more advertisers when someone who saw their ad on Facebook ended up buying something from the brand online or in stores.
wired.com - 10 readers, 1093 Tweets - Facebook has released an updated version of its community guidelines, which spell out in unprecedented detail what constitutes unacceptable behavior on the platform.
techcrunch.com - 9 readers, 513 Tweets - Facebook's plot for ad domination is coming to fruition. Today at Facebook headquarters, its ad execs explained how two years of seemingly isolated launches..
mashable.com - 9 readers, 1191 Tweets - Facebook reported its fourth quarter earnings on Wednesday.