Google Enhances AdMob Tools and Adds Mediation Partners

by Yuyu Chen
Google has introduced a set of tools for its mobile ad network, AdMob, at the company's annual I/O conference. The updates enable mobile app developers to hide ads from certain users and serve targeted ads in more major ad networks. The company has added a new feature in beta to the Audience Builder tool, which allows developers to hide ads from highly-engaged app users.Read the full article