3 Reasons Why It’s Time To Recognize Identity As The New Marketing Discipline

In our fast-moving, data-crazed industry, CMOs spend their days crunching data, managing databases, worrying about budgets, buying media, deploying campaigns, working with vendors, evaluating new technologies, and on and on. The marketing environment has become so complex that it’s easy to lose sight of the reason all that data is so important.Read the full article