Why Your “Read More” CTA May Be A Conversion Killer (& 12 Better Options)

Joanna Wiebe of CopyHackers once said “the shorter the copy, the less time people think they have to spend on it.” Unfortunately, how many among us can really say she’s wrong? When was the last time you spent more than five minutes on a subject line? How about a form title? a navigation link? I think you get my point.Read the full article