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forbes.com - 20 readers, 212 Tweets - By now, the phrase, “What gets measured, gets managed” should be pretty much burned into your head. Thanks, Peter Drucker, for that enduring - if too-often repeated - piece of wisdom. But while all business owners now know that they must measure their results in order to know how effective their [...]
forbes.com - 49 readers, 855 Tweets - By Jonathan Gordon (@JW_Gordon), Jesko Perrey, and Dennis Spillecke (@dspillecke) Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. That statement often prompts vigorous head nodding from executives, but is quickly followed by head scratching. “How can we make this h...
fastcompany.com - 31 readers, 1478 Tweets - Best known for killing cats, curiosity can also slay your judgment.