Going Off the Beaten Path to Build a Brand | Adventures in Visibility with Jeff Sieh

by Denise Wakeman
Ever since Jeff Sieh started his Manly Pinterest Tips show, I’ve been intrigued. Conventional wisdom is that Pinterest is a gal thing, yet Jeff has turned that notion upside down and created a popular show and podcast that explores an alternate point of view. In this show, we’re going to find out the back story and what stepping off the beaten path has done for Jeff’s brand and visibility.Read the full article

Jeff Sieh - Going Off the Beaten Path to Build a Brand

http://AdventuresInVisibility.com | Jeff Sieh - Going Off the Beaten Path to Build a Brand Ever since +Jeff Sieh started his Manly Pinterest Tips show, I've been intrigued. Conventional wisdom is that Pinterest is a gal thing, yet Jeff has turned that notion upside down and created a popular show and podcast that explores an alternate point of view. In this show, we're going to find out the back story and what stepping off the beaten path has done for Jeff's brand and visibility. Jeff Sieh is Creative Director at *His Design, Inc* and Head Beard at *Manly Pinterest Tips* where he is creator and host of The Manly Pinterest Tip Show. With top tips, pop culture, comedy and just plain fun, Jeff teaches Pinterest techniques unlike any other. On the Hangout we discuss ☛ Why Jeff started the "Manly Pinterest Tips" show ☛ The rise of the visual web ☛ Importance of thinking "mobile first" ☛ Good looking images (and great content) is now just the cost of sitting at the table on social Timestamps: 0:44 Introduce Jeff Sieh 2:12 Welcome to Jeff 3:06 What got Jeff involved with Pinterest and starting Manly Pinterest Tips Show 4:02 Started a secret board with his daughter 4:27 Started The Manly Show with Les Dossey, Stephan Hovnanian, Wade Harmon, and Mike Allton 5:36 Experimented with pivoting his brand; started growing his beard 6:42 How did Jeff expand his use Pinterest 7:20 Pinterest has longest shelf live of any social networks 8:24 Audience is still primarily women 8:32 Male users of Pinterest are fastest growing demographic 9:24 Is there a difference in content between what men and women post 9:58 Not a social media network; it's a discovery engine 10:19 Check out Constant Contact's boards 11:33 Discussing Pinterest's smart feed 13:07 Check links before you pin them; make sure it's not spam and that's evergreen content 14:02 Pinterest set to surge in 2015 14:38 47 million people using Pinterest; expected to outpace Facebook for new users 16:04 How can marketers use Pinterest? {consultants, service} 16:51 Use rich pins 18:24 Affiliate codes are stripped out of Pinterest 19:31 What accounts for the rise of visual on the web? 21:11 Are you a feed scroller? 21:42 Create 3 difference images for every blog post 22:37 The cost of sitting at the table with social 25:07 Using Instagram to tell your story 26:51 How do we think mobile first? 28:32 Popups on mobile, do they work? 29:51 You need to go to a specialist to make sure things are done right 31:05 Jeff's most memorable adventure(s) 33:45 Link to Manly Pinterest Tips show on Microcontent: http://goo.gl/GMzfH2 34:39 Text 33444 to get Manly Pinterest Tips Jeff's social links His Design, Inc.: http://hisdesignonline.com Manly Pinterest Tips: www.ManlyPinterestTips.com Manly Pinterest Tips on iTunes: https://itunes.apple.com/us/podcast/manly-pinterest-tips-podcast/id956066107 Manly Monday Video Podcast: https://itunes.apple.com/us/podcast/manly-monday/id940312537 Pinterest: https://www.pinterest.com/jeffsieh/ Twitter: http://twitter.com/jeffsieh Facebook: https://www.facebook.com/ManlyPinterestTips Google Plus: https://plus.google.com/+JeffSieh https://plus.google.com/+Manlypinteresttips Instagram: http://instagram.com/jeffsieh LinkedIn: https://www.linkedin.com/in/jeffsieh Watch previous Adventures in Visibility here: http://denisewakeman.com/hoa Prefer to listen? Subscribe to the Adventures in Visibility Podcast here: http://AdventuresInVisibilityPodcast.com If you'd like to be on the email list to get notified about future Adventure Hangouts and when video replays and show notes are posted, go to http://AdventuresInVisibility.com