What Is ‘Lowercase-J Journalism’ and Why Do Brand Editors Love It?

Deirdre Hussey, the director of digital marketing and communications for Gap, knows a thing or two about the power of an important story. The longtime journalist and former editor-in-chief of the San Francisco Examiner wrestles constantly with the tough questions news folks mull over on a daily basis: What do readers want? How are you writing that story? How are you packaging i ...Read the full article