Why the Women’s World Cup Is a Missed Opportunity for Brands

by Amanda Walgrove
This weekend marks the first time in 11 years that the FIFA Women’s World Cup will air live on network television. Fox Sports, which nabbed rights to the tournament from ESPN, is planning the “most expansive and comprehensive multi-platform coverage ever” of the games, according to MediaPost. Once the quarterfinals start this weekend, Fox will air the last 16 matches of the to ...Read the full article

Nike Soccer: "American Woman"

Strong alone. Unstoppable together. Train like the #uswnt with the right Women’s soccer gear, training apps and inspiration for on and off the field. Find everything you need to own the game: http://Nike.com/WomensSoccer #NoMaybes


Alex Morgan: Why Losing Can Be The Greatest Inspiration

Watch exclusive behind-the-scenes footage showing why Alex Morgan believes losing is an inspiration, presented by Tampax Pearl Active. From missed goals that encourage hard work, to playing with confidence even after you lose a game, Alex’s insight is sure to inspire you to play hard and prepare to win. Follow @Tampax online and use #AwesomelyActive to join the conversation.