5 PPC Tips from ClickZ Live Toronto

by Mike O'brien
Finhas Jhaveri, manager of digital and cultural marketing for Allstate Insurance, crammed countless tips for the best PPC practices into 45 minutes during ClickZ Live Toronto. Here are five of them: 1. Have Clear Goals Every company's goal is to make more money, so that sounds like a fairly obvious tip. But when Jhaveri says "goals," he means the word in a more specific way.Read the full article