How Neiman Marcus uses Polyvore for consumer insights — and to make sales

by Shareen Pathak
This is the second article in a series on “The Arrival of Social Commerce,” a look at how smart UI, product offerings and closing the loop on the purchase cycle can help — and who is doing it right. Read the first one, about Facebook’s shoppable pages, here. The team at Neiman Marcus had a hunch that the color white was going to be big this summer.Read the full article