Chiquita Teams With Universal’s Minions For In-Store Mobile Game Experience

by Steve Hall
This Summer, working with mobile engagement platform FunMobility, Chiquita teamed with Universal Pictures and its Minions movie to launch Chiquita Minions, a “mobile first” interactive game designed to target moms with young children. FunMobility created an “app-less” Minions Love Bananas mobile web experience which allowed people to scan Chiquita banana stickers in-store fo ...Read the full article