Six Simple Steps for Aligning Sales and Marketing to Boost Conversions and Fill Your Pipeline

Is your company spending thousands of dollars on demand generation? Are you continuing to spend handsomely without seeing the ROI you expected? Are Sales and Marketing at each other's throat, pointing fingers and blaming one another for the breakdown that they can't quite identify somewhere between demand gen and sales? It's a harsh reality, but apparently a very common problem: Roughly 90% o.Read the full article