Measuring activity metrics like reach, engagement, and share of voice is widely accepted in social marketing today. It’s a solid starting point to quantify and optimize performance. But’s really just that — a starting point. These metrics are rooted in an assumption that engagement is valuable. We make this assumption because we fundamentally believe that social media is an im ...Read the full article
Simply Measured Welcomes Inside Social
Aviel Ginzburg and Brewster Stanislaw chat about Simply Measured's recent acquisition of Inside Social.