The New Model: How Net-a-Porter Keeps the Fashion Industry on Its Heels

by Joe Lazauskas
In 2012, when content marketing was starting to come into fashion, Tess Macleod Smith finished overseeing the launch of Harper’s Bazaar in the U.K and quickly jumped to Net-a-Porter—just as the media industry was undergoing a tectonic shift. Thanks to the rapid proliferation of social platforms, marketers salivated over the thought of a world where content and commerce would align.Read the full article


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