13 Stats That Should Terrify CMOs

by Dillon Baker
As an English major, I find numbers terrifying. In college, I skipped more than half of the classes for my required math course—not because I was some sort of badass, but because learning the ins-and-outs of concepts like “correlation coefficient” and “factorial” stirred a fear deep within me. So when marketers talk about how much they work with numbers now that we’ve entered ...Read the full article