Brands awaken to celebrate Star Wars’ #ForceFriday

Since we’re just a short 15 Fridays away from it being released, the “unprecedented” global marketing campaign for Star Wars: The Force Awakens began today. Disney is touting today as #ForceFriday with fans flocking to stores to get their hands on Star Wars merchandise. Similar to the craze that is Black Friday, Toys ‘R Us, Walmart, Disney Stores opened their doors at 12:01 a.m.Read the full article