CMO Survey Finds Spending on Content to Outpace Advertising

by Joe Pulizzi
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this pre-Content Marketing World episode of #ThisOldMarketing, Robert and I discuss NewsCred’s new $42 million dollar round of investment and outline the challenges it’s likely to face as it aims to become an integrated content platform.Read the full article