Four Branding Lessons From the Video Gaming Industry

I remember my first love: the Atari 2600, the first popular home video game system. It was 1982, I was 10 years old, and I was broke. I wanted one bad. I had to find a way to get one. My parents made me a deal: They'd pay me a dollar every time I vacuumed the house. Not just one room, mind you, the whole place.Read the full article