6 Strategies for Segmenting Website Visitors for Real-Time Personalization

by Stephanie Miles
Sophisticated marketing strategies like real-time website personalization have gone mainstream. More than half (58%) of marketers in a survey by Researchscape for Evergage reported they were already using real-time personalization strategies — loosely defined as personalizing the types of web messages and content visitors view based on their location or navigation behavior.Read the full article