Chasing Clicks Until We’re Numb Doesn’t Do Us Any Good

by Mael Roth
Published 1 min ago 45 I just attended the world’s biggest digital marketing trade fair, dmexco, here in Cologne, Germany. While I was strolling through the exhibition stands I was promised accurate measurement, intelligent use of big data, native advertising, and a whole lot of reach. Performance marketing seemed to dominate the landscape. And it got me thinking.Read the full article