The unending arrogance of the iPhone tagline marches ever onward

Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better than yours. In 2007, the first-generation iPhone was launched with the slogan “This Changes Everything.” Not “Most Everything.” Not “Everything In Mobile Communications.” EVERYTHING.Read the full article