How a National Association Used Social Media in its Public Communication Strategy

The Canadian Medical Association (CMA) aims to be the national voice in health and turns to social media to do it. One of the organization’s major initiatives is “Demand a Plan,” a campaign that calls on federal political parties for the development of a national seniors care strategy. The CMA were initially aiming for 10,000 campaign supporters by election day, October 19, 2015.Read the full article