6 Ways Branding Your Blog Can Grow Your Business Faster, With Tips From IBM, Coke and Red Bull

With 27 million content pieces going live every day, all brand managers (and small and medium-sized businesses, too) share a common pain point: the challenge of differentiating content. And packaging it with clarity of voice. And targeting it to the audience they’ve spent so much effort in identifying and, presumably, segmenting.Read the full article