McSweeney’s tries its hand at brand copywriting

by Tanya Dua
For more than 15 years, McSweeney’s has been an oddball in the world of Internet publishing, drawing the literary types to its website and journals. It is the anti-Business Insider: McSweeney’s embraced being a nonprofit last year. Yet McSweeney’s is also working with marketers, including Converse, Warby Parker and Airbnb. Unlike most publishers, McSweeney’s doesn’t have a big audience to offer.Read the full article

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