Much Ado About Data Onboarding: A Key to Real-Time, People-Based Marketing

Much has been made about Google’s custom audiences solution, which was announced recently at Advertising Week. With this new solution, advertisers can upload their email lists to Google to target customers and lookalike prospects with ads across the company’s properties. Reaction from the industry has ranged from believing this is Google’s late, me-too attempt to compete wit ...Read the full article