Dealing With ROI Rage: MarketingProfs B2B Presentation

by Ian Lurie
This is the last ‘here is what I presented’ links for a while, I promise. I just did this presentation at MarketingProfs B2B Forum (a conference I highly recommend, by the way). Here’s the deck: ROI Rage: Tying KPIs to Marketing Strategy and Tactics from Ian Lurie The Capybara are back!!! The links Google Analytics Custom Report: Behavior Valuation Map behavior (think page ...Read the full article