Monday Catch-up: Social Media, ROI and Images

Welcome back to the work week. Here’s the latest and greatest in email marketing … Email generates 50% more sales at 33% less cost than other channels Entrepreneur published “7 Statistics That Prove Email Marketing Isn’t Dead.” The article echoed what many of us in marketing already know — consumers like to get email, as long as it’s not email they don’t want to read.Read the full article

  • 7 Statistics That Prove Email Marketing Isn't Dead - 4 readers, 720 Tweets - When it comes down to it, consumers still derive tangible benefits from email, and marketers still get a real payback.

  • Why Email Marketing Is More Effective Than Social Media - 18 readers, 811 Tweets - Capturing emails and building strong lists of current and potential customers’ emails should remain a basic marketing objective. Carefully orchestrated email campaigns are the best way to create a sense of urgency and get people to act, so growing the base of people to include in these campaigns is essential.