Using Kissmetrics to Measure the Effectiveness of Email Marketing

by Zach Bulygo
One of the best things about Kissmetrics is its ability to track multiple marketing campaigns at once, allowing marketers to see how each performs. In this post, I’ll outline how you can track the performance of every email marketing campaign. Quick Background on UTMs One of the easiest and most efficient ways to track online marketing campaigns is with UTMs.Read the full article