Why Strong Writing Is a Skill to Prioritize in 2016 (And How to Hire Great Writers)

by Michele Linn
Last week, I shared one surprising stat from our B2B research: Only 44% of B2B marketers know what success and effectiveness look like. Another finding that jumped out at me – having internal content creators become stronger writers was the lowest-ranked priority for marketers. Really? We took this finding to our B2B research roundtable panelists, and they were surprised too, ...Read the full article