Adobe Becomes A Second-Party Data Matchmaker With The Release Of Its Audience Marketplace

Adobe is today getting more serious about being a data matchmaker. The San Jose, California-based company announced the availability of its Audience Marketplace, which had been in beta since it was unveiled in March. “This puts Adobe into the data game,” senior product marketing manager Rakhi Patel told me, at a level beyond what the Marketing Cloud previously allowed.Read the full article