Demandbase Integrates Its WhoToo Acquisition So Marketers Can Target Departments Inside Companies

In September, B2B targeting company Demandbase acquired data provider WhoHoo. Today, Demandbase announced a new B2B Data Cloud whose main distinction from the company’s previous cloud-based data is that it integrates WhoHoo so that marketers can regular target departments within companies. Demandbase specializes in account-based marketing that targets companies, utilizing it ...Read the full article