Why Fox Studios tapped a 22-year-old YouTube makeup artist to launch its new Snapchat channel

How does a movie studio promote a direct-to-DVD film that, according to IMdB, is about a girl who “has fallen under the possession of an evil spirit and must be exorcised by a fallen priest before the devil completely takes her?” By hiring a living millennial, of course. That’s what Fox Home Entertainment did to promote the October release of its low-budget direct-to-DVD thril ...Read the full article

Molly Hartley - Social Influencer Recap Presentation

Fox Home Entertainment tasked Digital Media Management with creating a social influencer campaign that would generate awareness for the film in addition to captivating Fox's existing audience of horror fans.